Cruelty-Free Drugstore Brands


I have come to the realisation that there is a misconception when it comes to cruelty-free drugstore makeup. I was with my sister a few weeks back and she had some cruelty-free drugstore brands in her makeup bag. However, she was under the impression that these brands were not cruelty-free.  I am not sure why she thought these brands test on animals. My only guess is that these brands are very affordable, so therefore must have been tested on an animals? I guess when you add L’Oreal, Maybelline and Revlon in the drugstore mix (all of which do test on animals) perhaps it is just assumed that all drugstore brands are not cruelty-free.

I want to help end this misconception; you absolutely do not need to spend a fortune buying the likes of Urban Decay, Anastasia Beverley Hills, Kat Von D, and my absolute favourite: Too Faced. I love these brands, but I am not going to lie and say that they do not leave a dent in the wallet. They are pricey and regularly purchasing make up from these brands is out of the question for some. And fair enough; life itself is expensive enough without the added cost of makeup.

I do tend to own more high-end makeup and this is purely because of my job. I have to wear makeup to work. At times I am wearing my face for a whopping 18 hours, when you take into consideration the getting ready, the work duty and then the time between you getting home or to a hotel to have a shower and the magical moment when you are able to WASH YOUR FACE. It can be a very long time. Then on top of that, aeroplanes are incredibly dehydrating and dry your skin out and you are cooped up in that tube for the better part of a day…. and then lets add in the sleep deprivation. So all in all, I want to make sure I am using makeup that looks after my skin. But that’s work. When I am not working, I am more than happy to use the more affordable brands.

So what are some affordable cruelty-free brands, and where can you buy them?

  • Australis – I love Australis, and own quite a few of their products – I especially love their liquid lipsticks. You are able to pick Austalis up from  FarmersMakeupnz and my personal favourite: shelivescrueltyfree.
  • Chi Chi – I haven’t used many Chi Chi products over the years; I have however heard lots of good things about their Fabulous and Flawless foundation. You are able to pick up Chi Chi from Farmers and their online store.
  • DB (Designer Brands) – I haven’t bought DB products for years but I am going to get some of their stuff to try out soon. They have quite an extensive range. I am not 100% sure of all the places you can purchase DB, but I have seen them in pharmacies and they have an online store.
  • Elf – Elf is very affordable and they have a wide range of products. I am still introducing myself to Elf but I am happy with them thus far. You are able to pick up Elf at Makeupnz and Kmart.
  • LA Girl – I haven’t used any LA Girl products so am not able to talk about them too much, other than to say that they cruelty-free. You are able to pick up LA Girl at Makeupnz
  • Natio – Like DB I haven’t bought Natio for a while, but I have been meaning to get some of their products. My sister has recommended their Heavenly Lashes mascara which I am hoping to try out soon. You are able to pick up Natio at Farmers and their online store.
  • NYX – NYX is another brand that I have only recently started using. They are quite prominent in the cruelty-free world so thought I would join the bandwagon and give them a go. Its too early to say anything amazing about the brand but I am happy so far. You can pick your NYX fix up from  Farmers and Makeupnz. They do have an online store, though I do not believe they do international shipping.

In terms of the vastness that is drugstore makeup, I know this list is only small and I can almost guarantee I have left some brands off . Obviously these are brands that you are able to get in New Zealand. With the exception of Elf, LA Girl and NYX – which you are able to get your hands on easily in the US, UK and Europe -the remaining brands are Australian. International shipping is offered on Australis, Chi Chi, DB and Natio’s online stores if you are outside of NZ and Australia and wanted to give their products a try.

I will keep this list current and add or remove any brands as needed. I will also attempt to do a list for various countries, but that may be a little ambitious of me, we’ll see how I get on.

In the meantime, I hope you find this helpful and I would love to hear of any cruelty-free drugstore brands you use and love, even if its a brand I have missed off this list.

Until next time,

Anita xx



    1. I’ve been wanting to get my hands on some Wet n Wild. Unfortunately I haven’t seen any where in New Zealand that sells it. Next time I am in the states I’m going to head to Target and get some. It’s Target you can get it from eh?


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